Dubai, the next world capital of fashion ?

In last July, Condé Nast international has announced the launche of Vogue Arabia.
The editor in chief being is the Saudi princess : Deena Aljuhani Abdulaziz

This magazine is the sign of a movement that become more and more significant

La bloggueuse Fouz Al Fahad en 2018

Many bloggers, artists take part in this movement such as Fouz, Negin and Abdel Aziz Sisters.

A report from WWD magazine claims that Arab consumers spent $ 320 billion on fashion and luxury in 2016 and this number is expected to increase to $ 490 billion in 2019.

 

Brands have to face a new challenge : Remaining attractive face to Millennials because the region has one of the youngest populations on the planet,

Dubai is becoming an inescapable place for Fashion.

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